Black Dragons’ expansion was the result of this success. Gradually, Nicolle had her schedule taken by the executive and administrative tasks, and she no longer had time to create content for her channel, do her lives and even participate in training sessions, which were essential for the integration with the rest of the team. In the context of market creation and strengthening of championships, new obligations such as salaries, creating a company, accounting, etc., emerged.
Nicolle's childhood on a farm did not prevent her from growing up influenced by technology. Her father was a computer technician for many years and represented the gateway to the universe of games. At six, she played Quake for the first time, a bloody game that would reveal her aptitude for FPS (first-person shooter). Others caught her attention, including the quieter ones she used to have fun with her sister, from The Sims 2 to kids' games. But her real taste was for shooting games. "Quake was the basis for many games and my professional career," she says.
When she was only six years old, Nicolle Merhy approached the school principal where she studied and asked if she could sing the National Anthem at the festival's opening. She was given the go-ahead and did so in front of her parents and the other students. This episode does not reveal a precocious talent for music but rather remarkable traits of her personality: proactivity, a taste for communication, a vocation for leadership, and the courage to take risks in new challenges.
Ahead of one of the biggest national electronic games teams, young man intends to use the resources for working capital and construction of the Arena project.
Streamer cherrygumms (Nicolle Merhy) was featured at MNB 2021 by exploring the power of this industry, options for brands and commenting on Coca-Cola's gaffe when trying to reproduce its communication formula without listening to the gamer audience.2022.Sep
Entertainment has gained an increasingly on-demand character, in which people choose what they will consume, how often, at what time and in what way. With digitization, accelerated by the pandemic, this has gained more and more strength. And new characters have entered this scenario.2022.May
Also known as Nicolle, Cherrygumms is a gamer, entrepreneur and CEO in her own life. She has played different sports, but it was in the world of e-Sports that she found her greatest talent and greatest passion. Her history with games started when she was a little girl.2021.Sep