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2026.May
(FORBES) Nicolle Merhy assumes full control of Black Dragons
Nike gaming ambassador, Forbes Under 30 honoree, and known as Cherrygumms, the businesswoman will be the sole owner leading the esports organization.
2026.May(FORBES) Black Dragons Repositions Itself as a Full-Service Agency and Surpasses $1 Million in Global Sales with In-Game Marketing
Under the leadership of Forbes Under 30 Cherrygumms, the Brazilian eSports organization strengthens its role as a brand consultancy
2026.May(FORBES) Rock in Rio's holding company enters the gaming market and becomes a partner of Black Dragons.
The Dreamers Group, chaired by Rodolfo Medina, announces an investment in the e-sports team led by Nicolle Merhy.
2023.May(FORBES) Cherrygumms and Grupo Dreamers launch marketing company for e-sports and games
Forbes Under 30 and CEO of the Black Dragons team, Nicolle Merhy joined the holding company in 2022 and now announces a new project: Game Code.
2022.OctWhat makes a brand do well (or not) in games
Streamer cherrygumms (Nicolle Merhy) was featured at MNB 2021 by exploring the power of this industry, options for brands and commenting on Coca-Cola's gaffe when trying to reproduce its communication formula without listening to the gamer audience.
