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2026.May
(FORBES) Black Dragons Repositions Itself as a Full-Service Agency and Surpasses $1 Million in Global Sales with In-Game Marketing
Under the leadership of Forbes Under 30 Cherrygumms, the Brazilian eSports organization strengthens its role as a brand consultancy
2026.May(FORBES) Rock in Rio's holding company enters the gaming market and becomes a partner of Black Dragons.
The Dreamers Group, chaired by Rodolfo Medina, announces an investment in the e-sports team led by Nicolle Merhy.
2023.May(FORBES) Cherrygumms and Grupo Dreamers launch marketing company for e-sports and games
Forbes Under 30 and CEO of the Black Dragons team, Nicolle Merhy joined the holding company in 2022 and now announces a new project: Game Code.
2022.OctWhat makes a brand do well (or not) in games
Streamer cherrygumms (Nicolle Merhy) was featured at MNB 2021 by exploring the power of this industry, options for brands and commenting on Coca-Cola's gaffe when trying to reproduce its communication formula without listening to the gamer audience.
2022.SepLive from Valor: Pierre Mantovani, from Omelete Company, and gamer Nicolle Merhy, from Black Dragons, talk about reinventing entertainment; watch the full
Entertainment has gained an increasingly on-demand character, in which people choose what they will consume, how often, at what time and in what way. With digitization, accelerated by the pandemic, this has gained more and more strength. And new characters have entered this scenario.
2022.MayNicolle Merhy
Also known as Nicolle, Cherrygumms is a gamer, entrepreneur and CEO in her own life. She has played different sports, but it was in the world of e-Sports that she found her greatest talent and greatest passion. Her history with games started when she was a little girl.
2021.SepNicolle Merhy, CEO of Black Dragons, one of the most traditional esports clubs
2021.Aug
Cherrygumms, maior referĂȘncia feminina do cenĂĄrio de games do Brasil, Ă© a nova embaixadora do next
2021.AugIn search of investment, Nicolle Merhy wants to consolidate Black Dragons in the international esports scene
Ahead of one of the biggest national electronic games teams, young man intends to use the resources for working capital and construction of the Arena project.
2021.MayCEOs discuss importance of marketing and entertainment in games
Executives from Black Dragon, Wildlife and Bemobi addressed the different aspects of the giant games market in a panel at the CEO Conference
2021.MarNicolle Merhy, CEO of esports organization Black Dragons, has just officially become NIKE's first female gaming ambassador
Streamer cherrygumms (Nicolle Merhy) was featured at MNB 2021 by exploring the power of this industry, options for brands and commenting on Coca-Cola's gaffe when trying to reproduce its communication formula without listening to the gamer audience.
2019.DecCherrygumms, brTT and PlayHard appear in Forbes Brasil's 2019 Under 30 list
Representatives of the national e-sports scene are in the selection of young talents under the age of 30 who stood out throughout the year in the country
2019.DecAt 22, Nicolle Merhy is a former professional athlete and CEO of an esports team.
Known as Cherrygumms, young is a member of Black Dragons and runs the club with more than 60 players
2019.NovBlack Dragons CEO Criticizes Senate eSports Regulation
2018.Nov
Trivia about Cherrygumms, Former R6 Athlete and CEO of Black Dragons
Pro player, businesswoman and influencer: see five facts about Cherry
2018.OctMeet Cherrygumms, the gamer influencer who filled the Morumbi mall
2018.Mar
Nicolle CherryGumms urges game owners to fight eSports abuse
2016.May
Rainbow Six Siege: Nicolle CherryGumms asks girls not to give up on eSports
