LATEST ARTICLE (SEPTEMBER 2025):
Black Dragons, one of the largest esports organizations in Brazil, is embarking on a new phase in its trajectory with a strategic repositioning that goes beyond competitions. With over US$1 million in international sales of in-game items last year, the organization announces its role as a full-service agency for endemic and non-endemic brands.
Under the leadership of Forbes Under 30 model Nicolle Merhy, aka Cherrygumms, streamer and entrepreneur, BD unveils a new visual identity and a more commercial, direct language connected to the strength of the gaming community.
“This new phase reflects our evolution and vision for the future. We are bringing a more contemporary identity that connects with the strength of our community and the new opportunities of a constantly transforming market,” says Cherrygumms, CEO of Black Dragons.
The new brand retains the iconic dragon as its symbol, now reinterpreted with lines that form the letters "B" and "D," reinforcing the name BD, widely recognized by the community. The rebranding accompanies the organization’s expansion into a strategic consultancy and content producer, offering services ranging from influencer squad management to complete media and branding campaigns.
“The new logo was designed to come to life in products, collections, and partnerships, expanding our presence beyond championships and esports. We are also launching a new way of communicating, one that is more authentic, accessible, and aligned with those who grow and reinvent themselves,” adds Cherrygumms.
Partnership with Ubisoft and global recognition
BD also celebrates the strengthening of its partnership with Ubisoft, with whom it has collaborated for almost a decade. The organization stood out in the Rainbow Six Share program, ranking among the global leaders in sales of skins and in-game items, with performance exceeding US$1 million in the last year.
“The success in global skin sales demonstrates that BD is prepared to compete in and conquer markets beyond Brazil and Latin America,” says Leandro Montoya, Esports Director at Ubisoft for Latin America.
Strengthened structure and new talents
Among BD's partners are brands such as Bauducco, which renewed its sponsorship with expanded strategic involvement, and Betano, which is entering its third consecutive year of collaboration. BD also works on projects with Intel, Acer, EA, and Activision.
“Every day, we are improving our performance as a full-service agency, combining our knowledge of the gaming universe with the vast advertising experience of Dreamers companies,” highlights Nicolle Merhy, CEO of Black Dragons.
